Fold the dog
into the R.
A complete identity for RiverGoods — natural goods and minerals for a happy, healthy pet. One mark, six colors, two typefaces, built to hold up from a guideline page to a real shelf.
A mark built
around loyalty.
The RiverGoods mark folds a dog’s profile directly into the capital R — the initial and the companion, in one silhouette. Beneath it, a flowing tail in Rust traces the shape of a river current, tying the wordmark back to the brand name.
One confident letterform,
two contexts.
ICON MARK — ON LIGHT
ICON MARK — ON DARK
PRIMARY LOCKUP — ON LIGHTREVERSED LOCKUP — ON DARKSix colors,
one warm system.
Black and white pulled straight from the mark. Terracotta and Rust carry the warmth. Cream and Sand hold every label and page background steady.
A script for warmth.
A sans for clarity.
8 in 1 Multivitamin
A warm, hand-lettered script used sparingly for the logo, product names, and hero headlines — not for body copy, where it loses legibility.
Body copy is set in Roboto at a comfortable line height for easy reading across packaging, web, and print — ABCDEFGHIJKLM abcdefghijklm 0123456789.
From guideline page
to the real screen.
The same mark, color, and type system carried straight through to the digital storefront.
SHOP · ABOUT · REVIEWSNatural goods and minerals for a happy, healthy pet.
SHOP THE 8-IN-1 BLENDRiverGoodsMINERAL BLENDA brand system,
not a one-off logo.
Mark, color, type, and usage rules that carry a brand from a guideline PDF to packaging to a real storefront — consistently, every time.
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