Rooted in care.
Built for commerce.

A pet wellness brand with a real story.
A storefront built to tell it.
VISIT RIVERGOODS ↗

● ● ●river-goods.com↗

THE LIVE STOREFRONT / DESIGNED & BUILT BY FARHAN AT ZOAVE

01 / THE BRIEFONE BRAND. A COMPLETE DIGITAL HOME.

Make the care behind the product
feel present in every page.

RiverGoods is a Dutch pet wellness brand connected to Riverfields Doodles. The website needed to carry that personal, grounded identity into a shopping experience: warm enough to feel human, clear enough to help someone choose.

I designed and built the Shopify storefront from the foundations, connecting the brand direction, custom page sections and responsive product experience. This case study focuses on the website; the identity and packaging have their own chapters.

CLIENT: RiverGoods
MY ROLE: Website design & development
PLATFORM: Shopify / custom storefront
MARKET: Dutch-language ecommerce

02 / FROM IDENTITY TO INTERFACEWARMTH, WITH A CLEAR STRUCTURE.

A store that feels
like RiverGoods.

The visual language carries across the entire experience: cream backgrounds, warm earth tones, generous type and nature-led imagery. Product education and the brand story share the same visual rhythm, so the store feels like one considered place.

Cream#FCF7F1

Terracotta#B67436

Rust#A05D2F

Ink#171510

RiverGoods multivitamin packaging whose cream and terracotta visual identity carries into the website

BRAND → PACKAGING → WEB

03 / THE PRODUCT EXPERIENCELESS GUESSWORK. MORE CLARITY.

The product page
does the explaining.

The product experience brings imagery, purchase choices and practical information into one place. The layout gives customers a route through the details before they decide.

RiverGoods Shopify product page showing the multivitamin gallery, bundle choices and purchase information

Product storytelling

Ingredient, benefit and dosage information is organised into a readable product story, rather than left as a long block of text.

Considered purchase choices

The product page presents single-purchase, bundle and recurring-delivery choices alongside the price and product imagery.

Help where it matters

FAQs, shipping information and a personal advice form support customers who need more context before choosing.

04 / RESPONSIVE BY DESIGN

Same character.
Every screen.

The storefront adapts to a smaller screen without losing the brand. Navigation stays compact, the opening story remains readable and the layout gives imagery room to breathe.

A warm visual language carries from the homepage into the product story. Generous spacing and a consistent type hierarchy keep the experience easy to follow across devices.

EXPLORE THE LIVE WEBSITE ↗